In 1885, Gustave Le Bon wrote The Psychology of Crowds describing the hypnotic effect being part of the crowd has on an individual. Mussolini (as did others with dreams of being a dictator) devoured Le Bon’s book. To gain power, all you had to do was create a crowd then seduce and manipulate it. And if you gave the crowd a slogan to chant, they would repeat it until they’d hypnotized themselves. The crowd deifies their leader and, as a god, the leader can make no mistakes.
Once part of a crowd, your contours are no longer your own. You’re just a blur.