Tag Archives: positioning

Repositioning and Resistance

Positioning in marketing refers to where you place your product within a particular target market. Because positioning is important as to how the product is perceived. For example, you sell purses. Do you want them to be seen as haute … Continue reading

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Positioning

There’s a marketing technique called positioning where the context you give something determines how it will be perceived. For example, the context of the apple tells us if it’s waiting to be picked, posing for Cézanne or about to be consumed. … Continue reading

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