Category Archives: Books
Omnicidal
The world has become such an aggressive place to be. But, as there is nowhere else to go, we try to survive. Sometimes it’s difficult just to be alive. Author and historian, Yuval Noah Harari, writes in Sapiens that the … Continue reading
Taking care of Bro
In 1969, the Hollies recorded the big hit “He Ain’t Heavy, He’s my Brother”. The song was written by Bobby Scott and Bob Russell. Russell, at the time, was dying of lymphoma. It was the last song he wrote. It’s … Continue reading
Feltrinelli’s Zhivago
The Dude & I are book addicts. We periodically raid our favorite bookstore, the Feltrinelli’s near Piazza della Repubblica. The Dude chauffeurs me on his scooter (the only way to get around Rome) so I just hold on, sit back … Continue reading
Repositioning and Resistance
Positioning in marketing refers to where you place your product within a particular target market. Because positioning is important as to how the product is perceived. For example, you sell purses. Do you want them to be seen as haute … Continue reading



