Category Archives: Books

Omnicidal

The world has become such an aggressive place to be. But, as there is nowhere else to go, we try to survive. Sometimes it’s difficult just to be alive. Author and historian, Yuval Noah Harari, writes in Sapiens that the … Continue reading

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Taking care of Bro

In 1969, the Hollies recorded the big hit “He Ain’t Heavy, He’s my Brother”. The song was written by Bobby Scott and Bob Russell. Russell, at the time, was dying of lymphoma. It was the last song he wrote. It’s … Continue reading

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Tell Me Everything

For Madeleine who asked We all have stories to tell. It’s just that some of us are better than others at telling them. Lucy Barton and Olive Kitteridge have something in common. They both like to collect stories from “unrecorded … Continue reading

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Feltrinelli’s Zhivago

The Dude & I are book addicts. We periodically raid our favorite bookstore, the Feltrinelli’s near Piazza della Repubblica. The Dude chauffeurs me on his scooter (the only way to get around Rome) so I just hold on, sit back … Continue reading

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Repositioning and Resistance

Positioning in marketing refers to where you place your product within a particular target market. Because positioning is important as to how the product is perceived. For example, you sell purses. Do you want them to be seen as haute … Continue reading

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