Tag Archives: cave paintings

Repositioning and Resistance

Positioning in marketing refers to where you place your product within a particular target market. Because positioning is important as to how the product is perceived. For example, you sell purses. Do you want them to be seen as haute … Continue reading

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Dodie Smiths’ Incipit

Carmel-by-the-Sea is a small town on the Pacific Coast about 300 miles north of L.A. It was initially inhabited by the Esselens, a 4,000 year old culture that lived in caves and covered their walls with hand prints. Caves, said … Continue reading

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