Category Archives: Books
Feltrinelli’s Zhivago
The Dude & I are book addicts. We periodically raid our favorite bookstore, the Feltrinelli’s near Piazza della Repubblica. The Dude chauffeurs me on his scooter (the only way to get around Rome) so I just hold on, sit back … Continue reading
Repositioning and Resistance
Positioning in marketing refers to where you place your product within a particular target market. Because positioning is important as to how the product is perceived. For example, you sell purses. Do you want them to be seen as haute … Continue reading
Evolution & Decadence 3
Primates began to appear 60 million years ago. During the last 7 million years of this time, the first “hominids” evolved into being. Thanks to these hominids and all the efforts they made to survive, we sapiens exist. But in … Continue reading
Evolution & Decadence 2
If you could really use a time machine to go back to the past, would you? Not me. Just how much would I have in common with someone, for example, from the 1800s? Just how out of place would I … Continue reading



