Category Archives: Books

Tell Me Everything

For Madeleine who asked We all have stories to tell. It’s just that some of us are better than others at telling them. Lucy Barton and Olive Kitteridge have something in common. They both like to collect stories from “unrecorded … Continue reading

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Feltrinelli’s Zhivago

The Dude & I are book addicts. We periodically raid our favorite bookstore, the Feltrinelli’s near Piazza della Repubblica. The Dude chauffeurs me on his scooter (the only way to get around Rome) so I just hold on, sit back … Continue reading

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Repositioning and Resistance

Positioning in marketing refers to where you place your product within a particular target market. Because positioning is important as to how the product is perceived. For example, you sell purses. Do you want them to be seen as haute … Continue reading

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Evolution & Decadence 3

Primates began to appear 60 million years ago. During the last 7 million years of this time, the first “hominids” evolved into being.  Thanks to these hominids and all the efforts they made to survive, we sapiens exist. But in … Continue reading

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Evolution & Decadence 2

If you could really use a time machine to go back to the past, would you? Not me. Just how much would I have in common with someone, for example, from the 1800s? Just how out of place would I … Continue reading

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