Category Archives: Books

Feltrinelli’s Zhivago

The Dude & I are book addicts. We periodically raid our favorite bookstore, the Feltrinelli’s near Piazza della Repubblica. The Dude chauffeurs me on his scooter (the only way to get around Rome) so I just hold on, sit back … Continue reading

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Repositioning and Resistance

Positioning in marketing refers to where you place your product within a particular target market. Because positioning is important as to how the product is perceived. For example, you sell purses. Do you want them to be seen as haute … Continue reading

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Evolution & Decadence 3

Primates began to appear 60 million years ago. During the last 7 million years of this time, the first “hominids” evolved into being.  Thanks to these hominids and all the efforts they made to survive, we sapiens exist. But in … Continue reading

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Evolution & Decadence 2

If you could really use a time machine to go back to the past, would you? Not me. Just how much would I have in common with someone, for example, from the 1800s? Just how out of place would I … Continue reading

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Evolution and Decadence

Not all evolutions are the same. “Homo” is a genus of great ape (family hominidae) that we’re a part of. This genus, that’s produced several species, began its evolution in Africa about 2.5 million years ago. But our species, the … Continue reading

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